June 2008
One Systems appoints Pacific Coast Audio Video as Northern California Reps
One Systems, a leading manufacturer of direct-weather loudspeaker systems, has named
Pacific Coast AV, a division of Warren Associates, as its newly appointed representative
firm for Northern California, Reno/Sparks, NV and Hawaii. Rick Fazenbaker is principal of
the Pacific Coast AV division of Warren Associates, based in Livermore, CA. The appointment
was made by One Systems president, Doug MacCallum.
“During the past year we have hired an extremely talented group of professional
manufacturers’ representatives,” MacCallum confides. “I am confident that the selling skills of
Rick Fazenbaker and the talented sales team at Pacific Coast AV, in addition to their great
relationships with systems integrators, sound contractors and acoustical consultants – plus
access to our excellent line of Direct Weather Loudspeaker systems - will make One Systems
the leading choice for outdoor and indoor venues requiring high output full range music and
paging with excellent vocal intelligibility.”
According to Fazenbaker, ”the One Systems line is unique in a number of respects, the
primary one being that these full-range loudspeaker cabinets combine direct-weather
properties with extremely high-quality audio reproduction. I first saw the product line at
InfoCOMM2007, and came away extremely impressed by that experience. We have a winning
product!”
Northern California is an opportunity-rich territory, Fazenbaker considers, because of the large
number of audio consultants that are based there. "We have a number of leading consulting
companies on our doorstep that design important venues around the U.S. and the rest of the
world. The One Systems product line will be very appropriate to a number of planned
installations.”